Healthtech outbound at scale — moved from 8 to 35 qualified meetings/month
We sell clinical workflow software to mid-market health systems. SmarterOutbound's Full Outbound Engine tier let us scale our pipeline four-fold without expanding our internal sales team.
- Healthtech sales targeting clinical operations leaders typically requires multi-channel orchestration.
- Full Outbound Engine tier produced calling, LinkedIn, and email coverage across our target accounts.
- Booked meetings scaled from 8 per month to 35 per month within two quarters.
- Avoided hiring two additional SDRs by outsourcing the outbound function entirely.
Healthtech outbound to clinical operations leaders is hard. The buyers are time-poor, the inboxes are oversaturated, and the trust threshold for a new vendor in a clinical setting is high. We had two internal SDRs producing about 8 booked meetings per month combined.
Our quota required closer to 30. Hiring more SDRs was on the table. We modeled it and decided to test the Full Outbound Engine tier first.
What changed
Within two quarters we were booking 35 qualified meetings per month. The lift came from channel coverage — our internal SDRs ran cold email almost exclusively, and adding consistent LinkedIn outreach and cold calling to the same target accounts produced a multi-channel sequence that none of us could have orchestrated alone.
We avoided hiring two additional SDRs. The cost difference is meaningful at our stage, but the bigger benefit was time. New SDRs take six months to ramp. SmarterOutbound was producing meetings in week four.
Recommendation
If you sell clinical software and you’ve maxed out the productivity of your existing SDR team, the cheapest way to scale outbound is to outsource it rather than expand headcount.
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