Commercial restoration services — local outreach landed insurance and property manager work

Restoration services is reactive. You don’t get the work until something goes wrong — water damage, fire, mold, storm damage. The question is who gets called when something does go wrong.

For commercial properties, the people deciding which restoration company to call are property managers and insurance adjusters. They have a short list of contractors they trust. Getting onto that short list used to require years of relationship building.

What outbound did for us

SmarterOutbound’s SMS and cold calling outreach put us into the contact lists of property managers and adjusters across our service area. The messaging referenced our 24/7 emergency response capability, our certifications (IICRC), and the kinds of buildings we handle.

We weren’t asking for work in the moment. We were establishing the contact so that when something went wrong, we were already in their phone.

Outcome

Recurring relationships with property managers and adjusters. When something goes wrong at one of their buildings, we get the call. The commercial work flow is now predictable in a category where most contractors run feast-or-famine cycles.

For any commercial trade where the buyer’s call is reactive, putting your name into their contact list before they need you is the play. Worked for us.