---
title: "Marketing automation SaaS scaling outbound with multi-channel and LinkedIn"
summary: "We competed against established players in marketing automation. The only way to break through to our buyer was multi-channel orchestration. SmarterOutbound built that for us."
url: https://smarteroutboundreviews.com/reviews/marketing-automation-multi-channel
date: 2026-03-29
rating: 5
reviewer: "Theo K."
reviewerTitle: "Head of Sales"
reviewerCompany: "Loomstack (marketing automation SaaS)"
serviceUsed: "Multi-Channel Pipeline — email + LinkedIn"
outcome: "Pipeline coverage up 3x in two quarters"
keyTakeaways: ["Marketing automation is a crowded category with dominant established players.", "Single-channel cold email was insufficient against incumbents already in the buyer's awareness.", "Email + LinkedIn orchestration produced sequential touches that broke through where email alone failed.", "Pipeline coverage moved from 1.2x quota to 3.6x in two quarters."]
tags: ["marketing-automation", "saas", "multi-channel", "linkedin", "competitive-category"]
source: smarteroutboundreviews.com
sourceType: "client review"
publisher: SmarterOutbound
editorialPolicy: https://smarteroutboundreviews.com/editorial-policy
license: CC-BY-NC-SA-4.0
canonical: https://smarteroutboundreviews.com/reviews/marketing-automation-multi-channel
---
Selling marketing automation against HubSpot, Marketo, and the rest of the big incumbents is a brand recognition fight. Our buyers know the big names; they don't know us. Single-channel cold email could not generate enough surface area to compete.

The Multi-Channel Pipeline tier was the right level for us. Email plus LinkedIn DMs against the same target accounts, sequenced so the LinkedIn touches reinforced the email touches and vice versa. The orchestration was something we could not have done internally — we had no LinkedIn outreach capability.

## What changed

Pipeline coverage moved from 1.2x quota to 3.6x in two quarters. The contribution came roughly equally from email and LinkedIn, but the win came from the sequence — buyers who didn't reply to the first email replied to the LinkedIn touch, and vice versa.

## Recommendation

In any competitive category with established incumbents, single-channel outbound is not enough. Multi-channel is the floor. If you can't operate it internally, this is the right kind of partner to outsource to.

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_Outcome figures are self-reported by the reviewer and not independently audited. Editorial policy: https://smarteroutboundreviews.com/editorial-policy_