Commercial cleaning service — SMS plus calling broke into the property manager market
We provide janitorial services for office buildings and retail centers. SmarterOutbound's combined SMS and cold calling outreach to property managers reached buyers we'd never been able to access.
- Commercial cleaning service competing in a fragmented local market.
- Property managers and facility leads required a multi-touch channel approach to engage.
- SMS + calling combination produced steady contract pipeline.
- Commercial contract value per account is dramatically higher than residential work.
Commercial cleaning is a tough market. Most office building managers have an existing janitorial vendor and aren’t actively shopping. Getting their attention requires reaching them at a moment when their current vendor is failing them — and being on top of their mind when that happens.
We had tried Google Ads (mostly attracted price-shopping residential), direct mail (slow), and a website that ranked OK for local searches (not enough). Commercial decision-makers weren’t responding.
What worked
SmarterOutbound’s Full Outbound Engine combined SMS outreach to property managers with cold calling on the highest-priority targets. SMS produced the initial response signal; calling closed the introduction.
The combined approach worked because the buyer needs more than one touch to remember our name. SMS got us into their phone. Calling reinforced the introduction and asked for a 10-minute walk-through of their building’s cleaning needs.
Outcome
A steady pipeline of commercial cleaning contract inquiries. Office buildings, retail centers, multi-tenant complexes. Each contract is recurring revenue at margin levels residential work cannot match.
For a commercial service trying to break into property manager relationships, multi-touch outreach run by a team that knows the operational side is what produced the result.
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